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KP Holland FlowerTrials Event:

An insight into the world markets during lunch

During the June 14 to 17 FlowerTrials, KP Holland will be organizing the KP Holland FlowerTrials Event: lunch sessions whereby the audience will be taken to other world markets. How is the market organized in China? What effect does the auction system in Brazil have on a crop like Kalanchoe? How is marketing in the USA? What are the latest developments in Europe? Questions that speakers from leading companies in our sector in these countries will answer, enriched with their vision of the future.

‘How can we help you sell’ is KP Holland’s theme at the FlowerTrials 2016. To accentuate this, the breeder and producer of flowering houseplants will organize the ‘KP Holland FlowerTrials Event’ on Wednesday, 15 June and Thursday, 16 June. Inspiring speakers have been invited to take the audience to the world market where they have their company. With this new approach KP Holland wants to excite its customers, business partners and other interested parties to think further, aiming to boost sales. 

On Wednesday, 15 June (12:00-13:15 pm) the markets in Europe, China and the USA will be described and enriched with the vision of Leon Buskermolen (Hamiplant), Albert Mak (FloraGreen), Joseph Roberts (ForemostCo), resp.

On Thursday, June 16 (12:00-13:15 pm) Bob Moria (Waterdrinker), Arie van den Berg (Van den Berg Roses) and Martinus Peters (Florema do Brasil) will give their views on the developments in markets in Europe, China and Brazil. A lunch will be served on both days.

Information and registration
KP Holland will open the doors to its location at High Noordweg 29b in Naaldwijk both during the FlowerTrials as during the Event, for all interested parties. You are welcome to view the new products under development within the product groups Kalanchoe, Curcuma and Spathiphyllum, from June 14 to 17 between 8.00-18.00 hours (Friday through 16.00).

Register (free of charge) for the lunch sessions of the KP Holland FlowerTrials event through the entry form on or by email to [email protected].
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