Give Plants highlights 'wasted opportunity' of giving cut flowers

Flowers are the ubiquitous gift, conveying everything from "congrats", to "I'm sorry", to "I love you".

But one Auckland businessman wants people to consider the wastefulness of giving flowers.

Jerrod Griffith is the founder of Give Plants, an online business that sells plants as gifts, and he said giving cut flowers was a "wasted opportunity".

"There's always a time when flowers are appropriate, perhaps on a wedding day. But especially around bereavements, give them something that's going to last."

Bereavement was the catalyst for Griffith starting his company, when he saw the huge volume of flowers given at a good friend's funeral. They were thrown out after they wilted.

He said gifts could be far less wasteful and with business sales doubling in the past year, it seemed more people all over the world were giving trees or plants, rather than cut flowers.

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