"NL: "Plenty of opportunities for green"

On Wednesday, 8 June 2016, the product committee FPC Green Houseplants organised a product meeting for members and buyers of green houseplants. The theme of that day was "Plenty of opportunities for green."

Green is hot, and consumers appear to have rediscovered the green houseplant. How can growers and buyers profit more from this? The programme of the green houseplants meeting was devoted to that thought. A series of interesting speakers gave their vision of the opportunities for green.

Green and health
In the first half of the meeting, the participants were informed about the initiatives of the new programmes at Royal FloraHolland. Albert Haasnoot described the new green concepts being launched together with entrepreneurs. The idea is to examine how green can contribute to the health and well-being of people. The positive effects of green have been confirmed in various studies. Thanks to The Green Agenda programme, this knowledge can be transformed into skills and business models.

Madelon van der Ven presented the innovative initiative Let it Grow. She showed how Royal FloraHolland is offering innovators a platform for entrepreneurship. They are encouraged to develop new applications for flowers and plants and provided with a network.

Opportunities for green

After the break, four different parties took to the stage to present their ideas of the opportunities available for green. The speakers were Marc Eijsackers from Flower Council Holland, Selma van der Beek from Waterdrinker, Joost Bremmen from Intratuin and Erwin Sneiders from PMI (for opportunities in Germany).

All of them could envisage sufficient opportunities for the sector, but gave the suppliers the tip to follow the trend developments, which happen mostly online, with topics like sustainability and corporate social responsibility engendering considerable discussion. All of the parties also emphasised that we must cooperate within the chain.

Source: www.royalfloraholland.com