Fleuroselect, the international organisation for the ornamental plants industry, announces that the FleuroStar Award 2016/17 goes to Begonia hybrid Miss Malibu from Dümmen Orange. Nadine Rijk, Breeder of Miss Malibu, and Josep Maria Padrosa Benet, Product Manager, accepted the prize from FleuroStar Committee Chairman Heike Gronemann and Sally van der Horst, Secretary General of Fleuroselect.

Heike Gronemann, Sally van der Horst, Nadine Rijk, Josep Maria Padrosa Benet - Photo: Tuinbouwcommunicatie

The new 'Winner with the Wow Factor' was announced at the Green Inspiration Event on Thursday 16 June in Amsterdam (NL).

Miss Malibu from Dümmen Orange was competing against Argyranthemum Grandaisy Yellow (Moerheim New Plant), Dahlia Dahlegria Red Yellow Bicolor (Florensis), Dianthus caryophyllus Capitán Colón (Selecta one) and GineTato/Egg&Chips (Beekenkamp/Thompson&Morgan).

Intratuin and Obi join FleuroStar Jury
Over 30 professionals in breeding, production, trade and retail as well as journalists and marketing specialists evaluate each entry on point of sale attractiveness and commercial potential.

New jury members this year include André Henseler, senior Product Range Manager for Obi, Lau van der Hoorn, Category Manager Annual Plants for Intratuin, András Treer, General Manager FloraHungaria and Peter van Leth, ornamental specialist of the Dutch trade publication Vakblad voor de Bloemisterij.

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