Customer satisfaction at Veiling Rhein-Maas has risen over the last three years and those who took part in the survey told us that they wanted to buy more at the Straelen-Herongen marketplace in the future. These are just two of the many results that came from the survey carried out between 14 March and 3 April 2016 by Blauw Research GmbH from Nuremberg on behalf of Veiling Rhein-Maas.
29% of all customers invited to take part took the time to reply to the questions. Thanks to their participation, they have helped Veiling Rhein-Maas discover what is expected of the marketplace at Straelen-Herongen. Nearly one quarter of customers said, directly or indirectly, that they want to buy more from the auction in the future. Two-thirds of all those questioned want to continue using the auction clock to the same extent as they are now. In addition, one result of the survey was that customers at Veiling Rhein-Maas wanted to make more use of remote buying, and the additional Auction Presales service and Clock service over the next three years.
In relation to customer satisfaction, Veiling Rhein-Maas achieved a better score than in the survey carried out in 2013. At that time, 62% of customers reported being "very satisfied" or "satisfied"; in 2016, 72% of those questioned selected one of these options. This year, 6% of customers said they were generally dissatisfied with Veiling Rhein-Maas - in 2013 that was 12%.
Along with many other basically positive results that encourage Veiling Rhein-Maas to expand its customer focus even further, the results also show some specific areas where there is room for improvement. Over the next few weeks, Veiling Rhein-Maas will be looking internally at how the positive results can be further improved and working hard on identifying other areas for improvement, and defining and applying measures where necessary.
For more information:
Veiling Rhein-Maas
info@veilingrheinmaas.com
www.veilingrheinmaas.com
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2016 customer survey at Veiling Rhein-Maas:
"Customer want to buy more at Straelen-Herongen marketplace in future"
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