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US: NGB announces four classes for 2017 “Year of the” program

National Garden Bureau, the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, is pleased to announce the four plant classes that will be featured in the 2017 “Year of the” program.

  • For the bulb crop, 2017 will be the Year of the Daffodil.
  • For annuals, 2017 will be the Year of the Pansy.
  • For vegetables/edibles, 2017 will be the Year of the Brassica.
  • For perennials, 2017 will be the Year of the Rose.
National Garden Bureau is making the announcement now, in advance of Cultivate’16, the largest all-industry trade show in North America. Stop by booth #1527 to learn more about this comprehensive program and point-of-purchase materials that are available from Garden Center

In expanding the program further, NGB has created a video about Brassicas, produced by and starring well-known Cook, Author and Storyteller Jonathan Bardzik. That video can be viewed on YouTube and shared by any person or company who wishes to promote gardening and cooking with the many brassicas available.

As always, the National Garden Bureau Board of Directors selects crops specifically for the North American market that are easy to grow and genetically diverse with a lot of new varieties to choose from. Breeders, brokers, seed companies, growers and garden centers throughout the U.S. and Canada are urged to highlight these flowers and plants when planning their marketing for the 2017 season as the publicity generated from this program is substantial. To view the publicity generated from past programs, visit the National Garden Bureau website and click on “Press Room”.

Both members and non-members are encouraged to take advantage of the publicity this program generates by using the attached logos in their 2017 catalogs, websites, advertisements and other marketing materials.

By mid-November 2016, National Garden Bureau will have photos of numerous varieties of all four crops (provided by NGB members) posted on our website. NGB also provides PDF’s of fact sheets, flyers, handouts, signage etc. After November 15th, all of the above can be downloaded at no charge from the NGB website. These tools will help the North American home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.

Garden writer publicity will begin in September 2016 and consumer publicity will begin in January 2017.

For more information
National Garden Bureau
Diane Blazek
T: +1 630.963.0770

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