The potential of floriculture in Pakistan

Floriculture is a most trivialized sector of agriculture in Pakistan. But in the last two decades, there is a noticeable escalation in demand and supply. With the changing life styles cut flowers become an essential part of wedding ceremonies and other occasions. The annual turnout in production is about 10,000 to 12,000 tons (EPB.2000. Government of Pakistan). Pakistan exports about 15 tons of fresh products and 115tons of dried flower products. The exports of fresh products can be boosted by maintaining “cool chain system” throughout the country which will reduce 40% of production which is ruined as post harvest losses.

Unfortunately, there is no in depth study regarding to economics and marketing of floriculture in Pakistan. It is alluring to know that Pakistan not only export flowers to Gulf States, but also in Europe, here in Pakistan most of the flowers were produced in winters when Europe is sinked in snow and most of the traditional events are held during that period. Pakistan is blessed with highly variable climate and biodiversity; Rose, Carnation, Statice, Gypsophila, Gerbera, Anthumrium, Sanpdragon, Marigold, gladiolus, Narcissus, Freezia, Tuberose and lily can be produced commercially. Due to low production cost Pakistan has enormous opportunities to meet local demand and also have high potential for exports.

As compared to the other provinces floriculture is better developed in Punjab, due to the lack of proper storage, transportation facilities and very less exports flower cultivation is only concentrated to big cities surrounding local markets. Antithetically floriculture is also securing popularity in Balochistan province, which is acquitted with fertile soil and ideal climacteric conditions with the longest production period to about 8 months which is only 4 months in other provinces. This asset must be utilized to uplift the economy of the country by enhancing exports.

Where as floriculture related industries are in their initial stages. India, which is a neighboring country of Pakistan similar in climatic and ecological conditions has the largest floricultural industry in the world, keeping in view Pakistan has also substantial potential which is to be identified and utilized properly.

For more information
University of Sargodha, Sargodha, Pakistan
Asad Abbas, Anum Shahzadi, Dr Gulzar, Dr Rashad, Dr Adnan
Email Asad Abbas: asadabbas20088@yahoo.com