Jairo Cadavid to undertake new promotional challenges
Changes in Colombian floriculture
For a decade, Cadavid, promoter of the industry brand ‘Colombia, Land of Flowers’, was at the forefront of the Colombian flower-grower global agenda. He led 57 global trade missions, and carried out 14 international brand activations and launches, among which his most recent steps were the promotion for Japan’s Good Couple Day and carving commercial in-roads for Colombian flower growers into the Chinese market.