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Benary introduces Funky Pink begonia

Funky Pink, Benary’s new compact semi-trailing interspecific begonia, will be introduced by Benary in 2016 to the professional horticulture industry. The breeding idea behind this new begonia was to create a novelty begonia type from seed that forms nice baskets but also is easy to ship and can be transported without damage to the plants.

Plant for Generation "Y"
The name Funky and its look describe who is supposed to be attracted in the home gardeners’ world. Since Begonias have an outstanding reputation in the bedding plant market, it is mostly the mid-agers (40 to 50 years) and young seniors (from 50 years up) who enjoy begonias in their garden. Funky Pink is meant to attract also the younger generation of home gardeners (25 to 40 years).

Funky Pink will be available at retail in the 2017 season.

For more information
Ernst Benary Samenzucht GmbH
Friedrich-Benary-Weg 1
34346 Hann. Muenden
Germany
T: +49 5541 700 9 0
F: +49 5541 700 9 20
info@benary.de
www.benary.com