Mycorrhizal Applications (MA), a global supplier of mycorrhizal inoculants, has recently announced that industry veteran Blair Busenbark has joined the MA team in the role of Sales & Marketing Manager, in order to support the firm’s increased presence within the professional horticulture, greenhouse, nursery, landscaping, and soil media sectors. Blair Busenbark brings significant experience in the non-agriculture horticulture markets, where he served in technical, marketing and sales positions with Sun Grow Horticulture for 14 years and Ball Horticulture for 6 years. Blair received his Bachelor of Science from Utah State University, a Master of Science in Horticulture from the University of Maryland, and a Master of Business Administration, also from the University of Maryland.
In his new role, Blair will be leading the MA sales team and developing a commercial strategy with a specific focus on the non-agriculture market segments including soil media, arboriculture, land restoration, landscaping, turf seed, nurseries, consumer retail, and others. His responsibilities will include the sales and promotion of MA’s products to current and new customers within the non-agriculture market segments, assessing new business opportunities, identifying changes in the market, providing technical support, servicing accounts, representing MA at industry events and trade shows, and working with the sales and executive team to develop the non-agriculture portions of MA’s strategic marketing plan.
“Blair’s wealth of knowledge and experience in the professional horticulture industry, combined with his education and marketing acumen, are already proving to be extremely valuable assets to Mycorrhizal Applications,” according to MA’s COO, Johan Pienaar. “As our company heads into a new phase of growth and market penetration, Blair’s experience will be invaluable to our efforts, and we feel very fortunate to have been able to attract a professional of his caliber to fill this key role.”
For more information:
Mycorrhizal Applications
PO Box 1029
Grants Pass, OR 97528
Toll Free: 866-476-7800
Phone: 541-476-3985
Fax: 541-476-1581
inquiries@mycorrhizae.com
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