Chinese flower specialists visit Dutch breeder
By inviting them to visit the company’s own showroom and not only tell them the story but also by letting them experience the abundance of different varieties, they have the unique opportunity to look behind the scenes.
Behind closed doors
Breeding is a long term process and it is commonly executed behind closed doors. By offering florists an Anthurium tour, the breeder's doors are opened for them and conversation starts. The feedback of florists on future varieties influences breeding selections in a certain way. It gives Anthura valuable insights in the florist’s choice and use of their flowers and plants.
Chinese flower specialists
Anthura recently welcomed a large group of Chinese flower specialists. The florists were overwhelmed by the inspirational tour they got. Visiting the greenhouse and learning more about the breeding and cultivation contributed to enthusiasm for Anthurium.
The tour started in Bleiswijk with a visit to the greenhouse, and after having a home made Chinese lunch, the large group was invited by grower Bouman Anthuriums. There the group had a creative flower workshop in Bouman’s very own flower store, De Winkel. At the end an Anthurium arranging book was given to every Chinese visitor as a gift.
For more information:
Anthura
www.anthura.nl