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Flora Trade Show, 16-18 September, Rimini, Italy

Doing interactive and environmentally-friendly international business

Rimini Fiera’s floriculture and landscape gardening show has reached its second edition following the success of its debut last year. The event will be held concurrently with Macfrut, the show devoted to fruit and vegetable production organized by Cesena Fiera from 14th to 16th September in Rimini Fiera’s 16 pavilions, thus giving rise to an international marketplace focused on business and vocational training.

The winning elements from the last edition will continue to be proposed and strengthened: the platform devoted to business meetings with international buyers, the seminars for urban planners and landscape architects, flower design events: initiatives which proved important to promote sector innovation and boost business networking between firms and sector members.

There will be plenty of opportunities for exchanges among the institutional world, trade members and producers. The seminars, meetings and conferences to be held at Flora Trade Show will represent for the B2B audience an opportunity for professional updating and will bring to the attention of the entire sector and the institutions important issues concerning environmental and landscape protection.

The event will take place in the month of September, the ideal time for a focus on floriculture and the various themes related to the design of public and private green areas. Moreover, Flora Trade will present equipment and accessories for garden centres and florists, production systems and technologies, demo areas devoted to green urban areas, side by side with the fruit and vegetable sector thanks to concurrency with Macfrut.

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