US florists look to capitalize on strong wedding and event market
According to a report by the Convention Industry Council, about 225 million people attend more than 1.8 million events sponsored by companies and associations every year. Hosting, attending, and exhibiting at events comprise 21 percent of corporate marketing budgets. American weddings, meanwhile, currently represent a $51 billion industry.
Yet for all the promise of weddings and events, there’s still plenty of woe, including the real challenge of getting a foot in the door and—once you land the job—managing details and client demands in a way that generates profit, not panic.
In response to members’ request for granular insight on event work, the Society of American Florists has created a number of special event-focused educational sessions at SAF Maui 2016. The programs will tackle specific issues and provide proven tips for overcoming common stumbling blocks.
Read more at safnow.org
