Dümmen Orange inspires Chinese florists

Dümmen Orange recently welcomed leading Chinese florists to be inspired by what the company says is "the largest selection of superior flowers and plants in the world". Next to a visit to cut chrysanthemum grower Richard van Schie, the florists were also inspired by an European fashion & lifestyle workshop.

Over the last decade China has become an important growth market for Dümmen Orange. Therefore the company was delighted to receive a group of leading Chinese florists, wholesalers and internet entrepreneurs.

The group started the day with a visit to Dümmen Orange customer and chrysanthemum grower Richard van Schie, where they were introduced to the modern Dutch way of growing this product.

Dümmen Orange then welcomed the group at the Zuidkoop offices for a presentation about different market developments and trends over the last 20 to 30 years. Together with Xander Zijlmans from Zuidkoop they then introduced the Chinese floral professionals to four current European trends: Classic, Hipster, Scandinavian and Botanic and challenge them to translate these to the Chinese market.

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Dümmen Orange

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