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Dümmen Orange inspires Chinese florists
Over the last decade China has become an important growth market for Dümmen Orange. Therefore the company was delighted to receive a group of leading Chinese florists, wholesalers and internet entrepreneurs.
The group started the day with a visit to Dümmen Orange customer and chrysanthemum grower Richard van Schie, where they were introduced to the modern Dutch way of growing this product.
Dümmen Orange then welcomed the group at the Zuidkoop offices for a presentation about different market developments and trends over the last 20 to 30 years. Together with Xander Zijlmans from Zuidkoop they then introduced the Chinese floral professionals to four current European trends: Classic, Hipster, Scandinavian and Botanic and challenge them to translate these to the Chinese market.
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