Megan Edward, WAFEX about strong demand for waxflower
"Australia: "Moonlight Delight barely hits the coolroom"
Megan Edward, Account Manager at WAFEX commented on the florist feedback to the Helix range of waxes.
“Both our wholesale and retail florist customers are loving the large bloom size, strong colours and excellent vase life in the Helix wax flowers.” Megan continued, “Currently the Moonlight Delight barely hits the coolroom, it sells out as soon as we receive stock from our growers.”
Jason Storey, Procurement Manager of Stems Flower Market Ballarat said his team of florists love the strong stems and vibrant colours in the Helix waxes which are used in bouquets of Australian natives and also traditional flowers like liliums and tulips.
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