"Florsani starts campaign: "Know where your flowers come from"

"Know where your flowers come from." This is the name of the new campaign of Ecuadorian flower grower Florsani. The company finds it important to inform their consumers about the origin of their flowers. "To know where your flowers come from is as crucial as knowing where your food, clothes, medicines, and so on come from. An empowered consumer can become a decision taker in any industry. We believe in the power of social media to share where Florsani's flowers are planted, grown, processed and sent."

In the first video of their campaign, that they published on their Facebook page, Florsani gives an inside look at their propagation facility. In about a minute, they show how the plants are taken from the mother plant, planted, grown and transported to the field.

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