In vlog 11, CEO Lucas Vos talks about four matters: how the Royal FloraHolland cooperative is doing in general, The New Auctioning, product and information quality in combination with sustainability, and a call to attend an interactive session with the production team near you.
The current situation. "Royal FloraHolland is doing well. Turnover has increased by 5% compared to the same period last year," confirms Lucas Vos.
He goes on to explain details about the product and information quality in combination with sustainability. "95% of the product supplied has quality label A1. I have doubts about that figure. We are looking for a system that better differentiates the quality and sustainability of the product. A more detailed description will follow soon."
Source: Royal FloraHolland
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