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FlowersExpo: From broker to ordering direct at farm

A trend that is visible at the FlowersExpo in Russia is the interest for direct supply. Many clients that used to buy through brokers are now contacting the flower farms and are evaluating the possibilities of ordering directly.

"Like 80 percent of the Russian final clients, the smaller ones, want to know more about the logisitics and in particular the truck transportation from the Netherlands to Russia", says an Ecuadorian rose grow who is exhibiting at the show. "We now have to give them more service regarding the transportation needed."

The demand for ordering direct is a logical consequence of the weak ruble. It will cut costs as the middle men will not be used anymore. So, the prices of the flowers will be lower. And it also has an advantage for grower as their flower prices will be a bit higher and they are 'closer' to their clients. "In this way, we can get a better feeling regarding the demands of the final customer", says a grower.

Of course, this approach also knows challenges for both parties as it will entail a lot of more work and risks.

Today is the final day of the FlowersExpo. Russia is a flower-loving country and this is again visible at this show. All the floristic workshops and novel varieties catch the eye of many visitors. For the exhibitors, this show enables them to meet new and existing customers, show their varieties to the market and to see which varieties are in high demand. The past two days has been very busy and many exhibitors are already pleased with this year's show.

FloralDaily is also present at this three-day event to make a full photo report and review the developments in the Russian floral industry through interviews with suppliers, growers and visitors. The photo report will be published on Monday 19 September, but you can take a sneak-peak here!

Yulia Mishchuk and Doris Guerra of Qualisa.

Lourdes Reyes of Ball.

Anna Ryabtseva of Three A, a Russian dealer of Podere Luen, Selecta, Danziger and Hishtil, who supplies young plants to Russian growers.

Wilco Verkuil, Ted van Dijk and Rick Minck of Dümmen Orange.

The team of Perfection.

Peter Viljoen of Sunland Roses.

The flower workshops attracted the attention of many visitors.