Heathrow Airport unveils world map made entirely from fresh flowers

Passengers travelling through Heathrow, the UK’s hub airport, this week will be treated to a scent-sational new installation as the airport today unveils a giant floral map of the world. Created by florist Larry Walshe using around 2,000 fresh flower stems and studded with a textural tapestry of other curiosities, including raw amber stones and sandalwood, the impressive 11ft by 18ft living artwork will be housed in Terminal 5 to celebrate the new season of fragrance until the 24th September.



The airport’s new global fragrance report highlights both purchasing trends of passengers travelling through Heathrow, and wider fragrance behaviours from across the world. The installation offers unique insight into the four key fragrance notes of the new Autumn/Winter season: woody, fresh, oriental and floral, and fragrance preferences from around the globe. Each country in the map depicts the fresh scents that feature in the most beloved fragrances of different nations.



The map includes roses, which hit the right note for floral-loving Brits and lavender and orange blossom, which tantalize the senses in the US and Mexico. Fresh scents including mint and mandarin feature as favourites in India, whilst spicier, oriental scents such as cinnamon and ginger are preferred by those in the UAE. Whilst each nation has a specific note it feels most scent-imental about, the most popular scents across the globe were revealed to be jasmine (28 per cent), lavender (27 per cent) rose (24 per cent), vanilla (20 per cent) and sandalwood (19 per cent).



Chris Annetts, Heathrow’s Retail and Service Proposition Director said: "September is a really exciting month for us when it comes to fragrance. Heathrow is home to around 3,405 fragrances across 104 brands. We have both exclusives and new season fragrances including a new floral exclusive Tom Ford Vert Boheme, as well as a new season fresh CK One Gold. We wanted to celebrate our amazing collection by bringing the scents to life and help our passengers better understand the fragrance notes they enjoy the most. Larry’s floral artwork is a fantastic way for people to explore new fragrances as well as enjoying their favourites when they fly with us.”

For more information:
heathrow.com

Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber