weeks 39-42

Chrysanthemum on the Flower Agenda

Weeks 39 to 42 (26 September - 23 October) are four fantastic and extravagant weeks, when the focus is on the warm and colourful chrysanthemum. Customers will find information about the wide colour palette and the many possibilities offered by this flower in the Flower Agenda on www.funnyhowflowersdothat.co.uk.

The flower, which originates from China and Japan, has been incredibly popular in Asia for centuries. In around 1700 the flower arrived in Europe.

The chrysanthemum's colours and shapes
The chrysanthemum's name derives from the Greek: chrys (gold) and anthemon (flower). The flower's original colour was gold, but there is now a very wide colour palette. Consumers can choose from gold, bronze or dark orange tones and shades of green are also very popular. Customers can also go for subtlety and calm with chrysanthemums in shades of white, pink or purple. As well as choosing the right colour, they also need to choose between the different varieties: spray, disbudded and Santini chrysanthemums. If that wasn't choice enough, there are also many different flower shapes: from single to double flowered and from spider to pompom shaped.

Chrysanthemums are easy to combine with other flowers such as roses and anthuriums.

Inspiration and information
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2016 (Groenbranche Trends 2016). These trends are a translation of what consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.

Source: Royal FloraHolland

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