Netherlands: Joint promotion program for growers and florists

De Vakbloemist, with its network of florists in the Netherlands, launched a new promotion which reached well over 2500 florists in Holland multiple times, and tens of thousands of consumers.

The promotion lets quality growers, wholesalers, breeders and suppliers (in this case Arend Roses) launch a promotion through social channels which creates a popular and interesting discussion among florists. This brings growers and breeders closer to the florist community, increases awareness of their brand, flowers and varieties available and provides valuable feedback from florists for growers, wholesalers and breeders. As part of the promotion the consumer will also be involved and have a chance to win a free bouquet on the new "Bloemen voor jou" platform (

The winner of this promotion is Maaike Alblas from Vroomshoop, who was diagnosed with MS at age 16, five years ago.

The next promotions are already planned and De Vakbloemist is excited for more growers, wholesalers or breeders to join the program and continue to "Grow Together".

For more information:
De Vakbloemist
Jan Huisman

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