FloraHolland reports doubling FloraMondo Auction Presales revenue
The revenue comes from a rise in the number of transactions, including from buyers who have never used Auction Presales before. There are about 300 buyers and 1500 growers actively involved in FloraMondo Auction Presales.
Purchasing before the auction
Via Auction Presales you can purchase quantities ranging from one container to one-third of an auction lot online before the auction starts. You also have less stock risk with Auction Presales, and it does not cost any more than the standard clock distribution.
Source: Royal FloraHolland