With an infectious smile, he spreads both arms towards the greenhouse in front of him. “The millions of tulip bulbs we process over here, all have their own, customised handling process.” Niels Kreuk, owner of niels kreuk bv, formerly trading as Maatschap Kreuk, would have loved to give everyone a guided tour in person. The winning combination of warm, personal contact and superior quality products makes us want to know more about this Preferred Supplier.
Photos: FleuraMetz
Personal
While he kicks off his shoes and the chickens are pottering around the garden, he explains where his love for tulips comes from. “Personally, I would have loved to show every florist the work that comes with growing tulips myself. But time is never on our side.” He is simply still amazed by the speed in which tulips develop. “In merely 5 to 6 weeks, this simple bulb grows in to a ready-to-be-used flower. This flower has to be top notch if it’s coming from me.” Hence his company’s year round investments in bulb and flower development.
Toying with nature
What also strikes him is how nature always calls the shots. “When we bring in the tulip bulbs in July, that’s when the whole nature scam begins. By using controlled cold and heat, we can trigger the growing process to fit our schedule. No matter how much we have this process under control, in the end it is still nature that decides how successful a growing season is turning out to be.” FleuraMetz buyer John Diemeer agrees. “Niels is fully aware of what he is doing. His products are a perfect mix of beauty and quality.”
Emotions & desires
Both are aiming for 100% customer satisfaction. “This can only work when there is mutual trust,” John continues. “When you share a common goal, working together becomes easy. You help each other forward.” Niels nods in agreement. “The market changes all the time as with everything else that involves emotions. However, I do have my principles and will stick to them. I refuse to just follow the herd. The quality of my tulips will always be my number one priority. FleuraMetz understands this. In return, I try to include the colours desired by professional florists in my product range.”
For more information:
FleuraMetz
www.fleurametz.com
Announcements
Job Offers
- Executive Director, Stakeholder Relations & Industry Growth - Canada
- Marketing Manager - Chicago IL
- Grower and Project Planner Vertical Farming - Aarhus - Denmark
- Territory Manager - Brazil/South America, Argentina, Ecuador, Columbia
- Sales manager
- Head of Sales
- Medewerker Productmanagement
- Sales Manager - Germany
- Associate Director International Procurement: Produce - Berlin
- International Procurement Manager - Berlin
"Tweeting Growers"
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-01-18 "Sales worldwide have been increasing. especially in Japan"
- 2022-01-17 FlorAmor adds Clivias to Flandresse
- 2022-01-13 "Overseas expansion is certainly an option"
- 2022-01-07 Breeder Wim Declercq celebrates 40 years at Gediflora
- 2022-01-07 Duynplant and Duijn-Hove to continue together
- 2022-01-06 Ecuador: Greenhouse construction Forever Flowers complete
- 2022-01-04 US (NH): "It does not only supplement our seasonal sales, it also keeps our staff busy and greenhouse full"
- 2021-12-20 A peek behind the scenes at Belgium nursery Plantura
- 2021-12-20 The roots of Colombia’s booming flower and orchid industry
- 2021-12-16 "The customer asks for the same product all year round, so that is what we started to grow"
- 2021-12-14 Ecuador: Greenhouses of new alstroemeria farm taking shape
- 2021-12-13 "In the past, organic production meant you’d lose at least 30% of your production capacity"
- 2021-11-26 Luray grower uses topless high tunnels to feed community year round
- 2021-10-25 AU: How a multigenerational family made a ‘flower change’ to Yass River
- 2021-10-22 US (FL): “We built a new shipping warehouse, improving our efficiency”
- 2021-10-21 "Outdoor growing gets more challenging with climate change"
- 2021-10-18 Mexico: “As a smaller company, we are able to prioritize small breeders and their creations”
- 2021-10-08 NL: "Nursery Gebr. Grootscholten is showing the way"
- 2021-10-08 Sowing seeds of passion: Horticulturist turns childhood hobby into niche business
- 2021-10-08 Vietnam: "We are working on a new platform for Phalaenopis trade"
