JoGrow

NL: Tropical plant grower specialized in particular species and cultivars

Colored by nature - the slogan adorns the rear and the JoGrow website. As we enter the nursery in Kwintsheul, we are surprised by a palette of colors, something you don’t immediately expect at a grower of green indoor plants. At JoGrow they therefore prefer to speak of ‘tropical green plants’ with their roots in Costa Rica this is a title that fits the plants.



Chose cultivars
Eight years ago, director John Grootscholten faced a dilemma: to choose scaling or assortment. He chose the latter. Maik Duindam, sales manager: 'Particular species and cultivars are our specialty. We aim to distinguish ourselves in the industry, and answer the wishes of the florist who wants to differentiate, just like us. Everything can be ordered per tray and we are able to add value to every one of our products.’



At JoGrow you won’t find flat-belt conveyors, everything is done by hand and customized. With pot sizes ranging from 5.5 to 40 centimeters it can hardly be otherwise. Quality comes first; JoGrow is affiliated with Decorum, the marketing and sales organization of 76 leading plant and flower growers in the Netherlands. Maik is clear: ‘Both the customer and the final consumer should be happy, so we have to be convinced about every product that we supply. We rather say ‘no’ than deliver a mediocre product.'



Easy luck
The plants grown in JoGrow are divided into five main groups: Aglaonema, Schefflera, Croton, Dracaena and Polyscias. In addition the grower grows Hydrangea during spring and summer. The most characteristic of these six is ​​the Aglaonema (living plant of the month of October). The plant has become exclusive, because the number of growers of the product has decreased. At JoGrow you'll find a wide assortment of Aglaonema. 'In the past you would find this so-called 'Easy Happiness' plant as interior landscaping in offices, and nowadays consumers discover this colorful and low-maintenance houseplant.’



The diverse product range, quality assurance and flexibility makes JoGrow a good partner.

Have a look in the greenhouses of JoGrow:




source: OZ Planten

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