The story of Venus et Fleur started with a bouquet of roses for Valentine’s Day. As the co-founders, Sunny Chadha and Seema Bansal, were both living in different cities. At that time, Seema purchased the flowers online and was distraught to find that the delivered product didn’t match up with the price he paid. The duo knew they weren’t the only couple facing this value issue, so they set out to shuffle feathers and disrupt the flower market.

“We originally started with the Signature Arrangement, which we still offer, of fresh Ecuadorian roses [with] water tubes connected to them,” Chadha told the Observer. Packaged in a French hat box, this simple bouquet is guaranteed to last a week, but the duo knew they could do better. So they flew to Ecuador, where they met with a flower farm that was testing similar long lasting formulas. It was there that they nailed down the secret to roses that last for a year, in any shade or color, though they are wary of disclosing exactly what that formula is.

They can customize the arrangements to any Pantone color, though they prefer to keep their collection offering within a range of current, trendy hues; Chadha and Bansal are currently perfecting a nude and a gray. But customization is also a huge part of their business.

Click here to read the complete article at