November 13-15

IPM Dubai to attract record number of exhibitors

Ever more entrepreneurs in the green sector will use the most significant B2B fair in the Gulf region in order to initiate business with important purchasers from the Middle East. For the first time, over 110 exhibitors will be present in the Dubai World Trade Centre from November 13 to 15, 2016 - once again, nine percent more than in the previous year.



With a view to Expo 2020, IPM Dubai will once more offer business prospects to exhibitors from the sections entitled Plants, Technology, Garden and Landscaping, Plant Maintenance, Floristry, Garden Features and Logistics. The need for horticultural products and horticultural technology in Dubai is rising due to large-scale urban construction projects, the creation of new public parks as well as the implementation of new hotels and resorts. His Royal Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Emirates Group, President of the Dubai Civil Aviation Authority and Chairman of Dubai World (the state investment company), has therefore personally agreed to become the patron of the joint venture between Messe Essen and planetfair Dubai LLC.

IPM Dubai becoming even more international
In 2016, more cut flower producers from Africa will present themselves at IPM Dubai and the number of official national participation booths will rise once more, too. In addition to China, Egypt, Ethiopia, Germany, Sri Lanka, Taiwan and the USA, entrepreneurs from Costa Rica and India will also be exhibitors for the first time. On the German cooperative booth which will be promoted by the Federal Ministry of Food and Agriculture this year, twelve German firms will present first-class products "Made in Germany". They will be represented with young plants, peat soil, substrates, pots and shading fabrics.

Exclusive supporting program
IPM Dubai will once more offer exhibitors and visitors opportunities for the exchange of specialist ideas. Already one day before the start of the fair, they will be able to participate in a guided tour of selected horticultural projects in Dubai free of charge. During the fair, international experts in the sector will pass on their knowledge at first hand in exclusive seminars. The first day will focus on garden and landscaping and the second day on horticultural technology in cooperation with the Representation of interests of the German horticulture industry (INDEGA). The "Middle East Floral Designer of the Year 2016" will be honoured on the third day of the fair. Florists from the United Arab Emirates will be called upon to submit their suggestions on the subject of "Wedding Floristry". A specialist jury as well as the visitors to the fair will select the winner.

For more information:
www.ipm-dubai.com

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