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Roses Forever

Meet the Vikings and the family producing them

While in recent years, many other companies having been getting together to expand, Roses Forever continues to be owned and managed by one family only. "We do not have plans to be very big and lose focus of the core, which is our breeding and personal contact with our customers, the licensed growers," says owner and breeder Rosa Eskelund.

Homework and travelling
Roses Forever ApS started in 1996 and still Rosa and her husband Harley Eskelund run the company themselves together with their son Anders Eskelund, who mostly travels to growers worldwide to set up effective productions of mini roses in pots.

All know how to grow mini roses in an effective way has been collected over more than 35 years of growing mini roses in Denmark.

“When Harley and Anders are travelling I mostly stay home in the breeding greenhouses,” says Rosa. ”I love my roses and am excited when the new babies are showing their beauty. I very often think forward and see them being grown in the big greenhouses in Holland, Norway or China. In a way you can say that I work or breed for the growers to make new beautiful and easily growing mini roses. It is a great honor for me to see my babies everywhere.”

Important markets
“Still Europe is very important for us but we are happily surprised by the strong demand from China,” says Harley Eskelund and continues: “The Chinese customers are looking for partners who can offer know-how in engineering and production, that are exactly, what we can offer in Roses Forever.

Our many years of experience in production at various climate zones, is an advantage, when we select from our lines of Roses Forever and Infinity, it offers a sense of security for our customers”, says Harley Eskelund.

Meet the Vikings
The Viking cut roses, already much sought after, are presently introduced on the market. They have also been bred by Rosa and are marketed by John Pouw, a family friend for over 25 years. He has not given up on his quest, started in 1990: “Through mass, cost-driven production, the cut rose business has nearly lost its tremendous emotional value as a gift from heart to heart, making consumers happy.” “Of course,” he continues, “the supermarket bouquets also have a place in the market, especially for home use, but the gift rose should be cared for individually, because they are sold individually.” Twenty years ago top New York florist Elizabeth Ryan gave John directions for his search, telling him she wanted old-fashioned garden types that would open slowly and have a long vase life. “Never give up on a dream” is John’s motto and, for sure, Rosa’s breeding has made his dream come true. Marketed through Viking Roses, hardy with a warm heart, no less than 7 of these nostalgic cut roses are now introduced. Of course, these are also Rosa’s babies with the group name Rosa Loves Me.

Meet both the Roses Forever and Infinity mini roses and the Viking cutroses at IFTF fair in Holland, November 2-4 2016 Stand B2.31

For more information:
Roses Forever ApS
Rosa & Harley Eskelund
Fiskervaenget 9
5600 Faaborg
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