“We never work alone,” said Jim Brandle, Vineland’s CEO. “Our model focuses on increasing the number of acres in the field and shelf space in the grocery store for Canadian horticulture products.”
And partnerships are key to getting that valuable space in farmers’ fields, orchards and greenhouses to grow what will sell, or to create tools that enable the industry to work smarter not harder.
With about 75 of the best horticultural scientists in the world, Vineland has an impressive brain trust that’s made mightier by reaching out to others elsewhere.
They use science to solve important problems and to capitalize on the results.
Take the hunger for a greenhouse tomato that will appeal to consumers more than the versions currently available at the grocery store. Or the need for new tools in the nursery industry to help young trees survive and thrive in the urban canopy. Even the desire of Canadian gardeners to grow a rose that can stand up to disease and a Prairie winter.
For each of these conundrums, and others, Vineland scientists and their collaborators have either come up with an answer or are working toward it. “By tapping into the knowledge and expertise of others around the world, the results of our work can be brought to consumers so they’ll be able to eat a flavourful caprese salad in the shade of a lush tree while enjoying the view of a stunning garden,” said Brandle.
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