Kenyan rose production falls short of international demand

The demand for Kenyan roses in the international market went up this year even though growers haven’t been able to meet it fully due to this year's prolonged cold weather. Magana Flowers, for instance, one of the leading growers and exporters of roses in Kenya recorded a 30% increase in demand for its roses in 2016.

Magana Flowers’ Marketing Manager Ann Gitari attributed the stable demand this year to generally low production due to the prolonged cold climate experienced in Kenya this year compared to last year. “We are also aware that production in other countries that grow and export roses dipped somewhat, which explains the high demand for Kenya roses," notes Ms. Gitari.

Magana Flowers exports roses directly to Germany, Australia, Japan, UAE, Sweden, Holland and UK. Therefore, on prices, they do not notice a huge difference. "We work with year round negotiated prices with our clients and so there has been no significant change for us." And regarding the demand, according to Ms. Gitari, it will remain stable in the coming weeks.

Magana Flower Kenya Ltd currently grows 41 varieties of roses including top varieties such as Celeb, A-one, Ice Breaker, Mariyo, Madam Red, Red One, Royal Sphinx, Confidential, Revival and Upper Class. The farm currently sits on 18Ha with plans to expand to 23Ha to set up production in the face on rising demand. 

According to Ms. Gitari, Magana Flowers works closely with its breeders and esteemed clients to develop new product lines as well as renew its traditional varieties in line with market trends.

For more information
Magana Flowers Kenya Ltd
Ann Gitari, Marketing Manager
T: +254 780 779987

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