Florida’s fern and foliage farmers were recognized for their Herculean efforts in bouncing back from the damage caused by Hurricane Matthew with a special flag dedication ceremony during last week’s annual Wholesale Florist and Floral Supply Association (WFFSA) convention at the Miami Airport Convention Center. An American flag designed from all American Grown Flowers was commissioned by the Certified American Grown Flower program to show its support and solidarity for fellow farmers who suffered damage to their farms and crops. Designed by Christy Hulsey of the Colonial House of Flowers, the flag was dedicated just prior to the opening reception of the conference.
America’s fern and foliage farmers in Volusia County Florida, known as the world’s fern capital, were hit hard by Hurricane Matthew, resulting in the loss of production and significant damage to their farms.
In a matter of days, farmers were repairing structures and harvesting fern from unaffected plants, all in an effort to keep their fern and foliage supply coming.
“We are grateful for the efforts of Florida’s fern and foliage farmers who have been working day and night to continue to serve the floral industry,” said Kasey Cronquist, administrator for Certified American Grown. “Despite this life-altering event, these farmers put others’ needs first. It’s been an amazing effort and a significant display of the resiliency of America’s farmers.”
David Register, executive vice president of FernTrust Inc., said that while fern and foliage farmers are accustomed to hard work and hits from Mother Nature, Hurricane Matthew was a significant obstacle to overcome. He, too, applauded efforts to keep ferns and leatherleaf flowing to the marketplace.
“We appreciate the industry’s patience as we tackle the significant damage from the storm. We are grateful for our colleague’s patience and support and we look forward to bouncing back, stronger than before,” Register said.
For more information:
AmericanGrownFlowers.org
www.americangrownflowers.org
Announcements
Job Offers
- Territory Manager - Brazil/South America
- Sales manager
- Head of Sales
- Medewerker Productmanagement
- Sales Manager - Germany
- Associate Director International Procurement: Produce - Berlin
- International Procurement Manager - Berlin
- Sales specialist Vertical Farming North America / Europe
- Key Account Manager | Fresh Produce | Hamburg
- International Business Developer Indoor Farming
"Tweeting Growers"
Top 5 -yesterday
- Regional supply chain strategy of Dümmen Orange takes shape
- Dutch nursery literally starts over after snowstorm
- “As an industry, we need to bring the message that people can improve their life with flowers”
- Dutch startup Thermeleon heats greenhouses with thermal battery
- Australia: Flower Power digs up $500m private equity buyout
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-01-19 Marketing challenges in 2022 and how to solve them
- 2022-01-19 “As an industry, we need to bring the message that people can improve their life with flowers”
- 2021-11-24 How digital marketing can boost floral sales
- 2021-11-19 Cut chrysanthemum Ilonka stars in promotional campaign
- 2021-10-26 'Increasing Demand and Satisfaction in the Floral Industry'
- 2021-10-21 Fall marketing ideas for floral businesses
- 2021-10-18 De Jong Plant B.V. expands product range with patio and balcony plants
- 2021-09-09 “New, unique varieties deserve one-off marketing concepts”
- 2021-08-31 “We are overwhelmed by the increasing need for floriculture consulting since the pandemic”
- 2021-08-31 Study on the active role of flower shops in the commercialization of roses in Mexico
- 2021-05-27 Sahid Nahim talks innovation at EMC Go Live Event
- 2021-05-24 New Covent Garden Market’s British Flowers Week is back in bloom
- 2021-05-04 Design thinking within the floral industry
- 2021-04-30 UK: Garden Day back for third successive year
- 2021-04-12 These common houseplants reduce carbon footprint most
- 2021-04-01 Ecuadorian roses now transported upside down
- 2021-03-10 US: How to improve the image of the carnation?
- 2021-03-09 5 inspiring women leaders, business owners in the floral industry tell their story
- 2021-03-05 US: New merchandising program to promote pollinator gardens
- 2021-03-05 No more plastic for potted bulbs
