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November 8, Northamptonshire

UK: Strategy, brand, visual merchandising & media at HTA Marketing Forum

The HTA Marketing Forum takes place on Tuesday 8 November at Whittlebury Hall in Northamptonshire. This one day event is aimed at all those involved in marketing across the garden industry and will consist of a number of bite sized sessions covering a wide range of marketing topics including strategy, experiential marketing, visual merchandising, social and broadcast media.

The programme includes keynote speaker Mark Palmer, Group Marketing Director for one of the most recognised high street brands, Pret a Manger. Mark will look at the importance of brand and how, at Pret, they focus spending on improving the instore experience rather than spending on traditional media.

ITV’s Love Your Garden Executive Producer, Matt Young, and Presenter, Katie Rushworth, will provide an insight into the world of TV gardening.

Marketing consultant, trainer and author, Nigel Temple, will provide an overview of current marketing thinking along with tips on how to embrace the marketing mindset.

In conjunction with Horticulture Week, Creative Solutions, Haymarket’s in-house creative agency will provide inspiration and best practice examples demonstrating the value of digital marketing as part of an overall marketing strategy.

Pete Doyle from Social Retail will provide the latest know how on making the most of social media and Wildfire Marketing will demonstrate how to supercharge your sales with Facebook advertising.

Ex-Liberty visual merchandiser, Maxine Groucutt, will provide inspiration from outside the industry and trend watcher and green stylist, Romeo Sommers, will talk about using storytelling to help market your products, especially plants.

Sally Cornelissen from Burleydam Garden Centre will show how through a series of innovative events they successfully drive footfall.

Alan Down from Cleeve Nursery looks at how they are able to ‘punch above their weight’ in the PR field by getting involved with quirky projects which helps to raise brand awareness in the community.

Richard Jackson from QVC will look at online shopping and the way in which they often sell large volumes of product at strange times.

Hear the latest about the Love the Plot You’ve Got campaign from Ann Bryant from Garland PR.

The GTN Greatest Marketing Awards will also be announced at the event.

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