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Elsner and Westhoff sign North American license agreement

Elsner PAC, worldwide breeder in Pelargonium, has entered into a new license agreement with Westhoff, for the sales and commercialization of their genetics in North America. This new partnership will offer North American growers a full lineup from a single program.

Many PAC lines have been unknown and unavailable to most North American growers due to not having strong representation there. Under the terms of this agreement, Westhoff will represent PAC genetics throughout North America through their sales and marketing efforts. Adding these varieties to the Westhoff program will increase availability of PAC lines through existing Westhoff licensees.

“PAC is a world-class breeder of specialty crops, such as Angelonia, Geraniums and New Guinea Impatiens,” said Christian Westhoff, CEO of Westhoff. “Adding their genetics to our North American lineup will strengthen the Westhoff collection by providing our customers with additional combinations and a complete bedding plant program.”

PAC General Manager Christoph Hoffman added, “This new agreement will allow PAC to stay focused on the European market while allowing Westhoff to deepen both of our companies’ market penetration in North America.”

Unrooted cuttings of PAC genetics will be available from Vivero Internacional and PSI in Mexico. As with the rest of the Westhoff program, a license is not needed for young plant companies wishing to sell liners of the collection.

Both Westhoff and PAC genetics will be co-represented at the California Spring Trials at Floricultura in Salinas, California, as well as in their new booth at Cultivate’17. BlueSkye Creative will continue to manage sales and marketing of Westhoff, and now PAC, genetics in North America.

For more information:
Elsner pac Vertriebsgesellschaft mbH
Kipsdorfer Straße 146
D-01279 Dresden
T: +49 (0)351 - 255 91-0
F: +49 (0)351 - 251 74-94
[email protected]

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