The flower section of the growers' association Decorum has chosen FloraMondo as its marketplace.
With the addition of Decorum, FloraMondo is now even more complete for buyers. And growers get a complete overview of their supply in one location. Via FloraMondo the growers can market their standard packages and the Decorum label through Auction Presales and Direct Sales in one place. This overview also guarantees reliable supply information. Offering buyer-specific lines with which Decorum growers can make customised agreements with their buyers is another benefit.
Meeting growers' needs
Jeroen Boon from Decorum says, "FloraMondo meets the needs of Decorum growers to manage their stock centrally with an efficient marketing process. Fresh high-quality products, direct from the grower, is what Decorum wants to offer its buyers. To ensure this to the best of their ability, it is essential that the buyers of Decorum can order the products quickly and fresh online."
Decorum envisages many opportunities in the possibilities and market scope of FloraMondo, not only in the short term but in the future as well.
Future
FloraMondo is dedicated to developing further. Together with Decorum they are working on creating an API. API stands for Application Programming Interface, which is a foundation on which computer programmes communicate with each other. A FloraMondo API enables Decorum to request Decorum orders at any moment of the day. With this information Decorum can conduct its own analyses and obtain insights, which benefits Decorum growers. This is the first step towards an API-platform on which external parties with FloraMondo APIs can themselves build new functionalities for growers and buyers.
Source: Royal FloraHolland
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