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Ruud Knorr to leave Veiling Rhein-Maas for Dutch Flower Group

Ruud Knorr, director of Veiling Rhein-Maas in Germany, will leave his position as of 1 January 2017. On 1 February 2017, he will take on the position of Director Wholesale and Retail Plants at Dutch Flower Group. He wants to open the way at the auction in Straelen-Herongen for an as-yet-to-be-appointed successor who will be able to lead the company into the next phase of its growth. Ruud Knorr has held the position of director of Veiling Rhein-Maas since 1 January 2011 and after six successful years, he is ready to pursue his career elsewhere.

Veiling Rhein-Maas arose through a joint venture between Royal FloraHolland Venlo, Landgard Herongen and L├╝llingen. Throughout his time as director, Knorr has led the merger of these different organisations and worked to establish Veiling Rhein-Maas as an international marketplace for ornamental plants and flowers. Among other things, he completed a culture process through which three corporate cultures and two nationalities were brought together. Knorr successfully established a firm bond between individual suppliers and with customers.

Ruud Knorr: "I had a wonderful time at Veiling Rhein-Maas and I am thankful to Royal FloraHolland and Landgard for the opportunity to further develop both myself and the company and its employees. I look back with pride on what we have achieved and when I see the degree of cooperation in our company, I can conclude that I am leaving an organisation behind that is solid as a rock. I very much enjoy being challenged and having the opportunity to grow, and this is the right moment for me to make this difficult decision. I would like to thank all my colleagues, the suppliers and the customers for their trust."

At Dutch Flower Group, Ruud Knorr will be responsible for the management of the directors of the trading companies OZ Planten in Aalsmeer and Hamiplant in Honselersdijk, both of which specialise in plants.

Dutch Flower Group (DFG) considers Knorr's appointment an important step towards further strengthening its international position within the horticultural sector in the area of plants.

Knorr will be joining the DFG Executive Committee, currently consisting of Marco van Zijverden (CEO), Harry Brockhoff (CFO), Boudewijn Rip (Retail Director), Marco Vermeulen (Director of Wholesale Flowers & Sourcing) and Marcel Zandvliet (Marketing Director).

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