Lucas Vos, Royal FloraHolland

"Digital is going to be the new standard"

Lucas Vos, CEO of Royal FloraHolland, discusses in vlog number 12 five important things with you. Lucas looks at the cost reduction where Royal FloraHolland will start with. In addition, Lucas Vos, spoke at the opening of the Let it Grow Lab.

Topics covered in this vlog are:
  • Costs reduction within Royal FloraHolland
  • The New Auctioning
  • Regional Meetings
  • Let it Grow lab
  • Trade Fair Aalsmeer


What does the future of the cooperative look like?
Is a cooperative still a viable format these days? How can we make our rates attractive for the different members? And what types of membership suit this situation? How should we organise the basis of authority?

From October onwards the workshops for members in the Netherlands, Belgium and Germany will commence. Members will receive an invitation to participate in these workshops. For members in other countries a separate process will be developed.

Source: Royal FloraHolland

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