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Natuurlijk Goed (Groenewegen) and De Adelaar

Dutch lily growers join forces under the name Gentily

The lily nurseries, Natuurlijk Goed (Groenewegen) and De Adelaar, will continue jointly under the name Gentily — Gorgeous lilies, true gentlemen service. This new name and image have sealed formal collaboration, which started in 2013. The name, pay-off and several guarantees will be introduced in an appropriate manner at the upcoming Royal FloraHolland Trade Fair.

Old-school service
Years of experience, expertise and craftsmanship in the Groenewegen and Steekelenburg family nurseries have passed to the next generation, Mike Groenewegen and Marc van Steekelenburg. Four years ago, this younger generation joined forces to continue as single, forceful lily nursery. Starting in November of this year, the growers will operate under the same company name. Mike Groenewegen: "We take the traditional approach to our customers and stop at nothing to give the best possible service."

The Gentily owners: Marc van Steekelenburg (left) and Mike Groenewegen (right)

With the introduction of “the seven guarantees of Gentily”, the company assures it clients quality products and service. Including 24/7 availability, fresh daily flowers and a minimum of 10 days guaranteed blooming period. Besides these guarantees, Gentily strives for an optimum working process in a sustainable, socially-responsible operational management. MPS ABC certification is a guarantee of openness, the measure that shows how environmentally friendly the nurseries are. "At Gentily, our focus is always on what lies ahead. We do everything possible to satisfy the wishes of our customers. Continuity of quality will always remain at the forefront," according to Mike Groenewegen, one of the company’s owners.

Booth at the Aalsmeer FloraHolland TradeFair
At the three-day FloraHolland Trade Fair, taking place from 2 to 4 November, Gentily will unveil its new company name, the accompanying house style and the complete seven guarantees at its booth (number 10.5). Besides being received in style, visitors will receive full information about Gentily, along with an opportunity to see the lilies cultivated from the highest quality bulbs.

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