Pride of Jane, by breeder Jan Spek Rozen

Royal Flowers to put new rose collection on US market

A new garden type rose collection, called Pride of Jane®, with matching P.O.S. material will be put on the US market by Ecuadorian rose grower group Royal Flowers in 2017. "Next year will be the year of Jane Austen, the one this collection is named after, so it's the perfect time to launch it", says Erik Spek, director of Jan Spek Rozen.

Erik Spek at the IFTF in Vijfhuizen

Pride of Jane
The Pride of Jane® is a new English cut rose collection from Jan Spek Rozen that is inspired by Jane Austen novels. In collaboration with the Jane Austen Society of the Netherlands (JASNL), the varieties are named after her books. "Special about the varieties are the flower shape and long vase life, especially that Rosa Pride of Jane® is very extreme, after transport its shelf life is more than 12 days", says Spek.

Pride of Jane collection. From left to right: Pride of Jane®, Lady Carolina® and Mansfield Park®.

Currently, the collection consists of 3 varieties, Lady Carolina®, Mansfield Park® and Pride of Jane®. They are all characterized by the garden type shaped flower.

Alongside the collection, Jan Spek Rozen decided to create matching P.O.S. material, asking Sahola New York to design the artwork. “With Pride of Jane® branded boxes, labels and sleeves, the roses will stand out even more", says Spek.

On the market in Europe
The first Pride of Jane roses have been introduced at the Dutch auction earlier this year. “Mansfield Park® and Pride of Jane® have been supplied in small amounts by Dutch rose grower VIProses. The Lady Carolina® has been introduced by German Wans Rosen. At the moment, these varieties are being supplied under the growers' ‘own’ brand.”

The collection was not only put in the spotlight at the booth of Jan Spek Rozen, but also at the entrance of the show.

To be launched in the US
Next year, the collection will also be launched in the US. Royal Flowers - where Jan Spek Rozen’s showrooms for Ecuador are based - will be the farm to put this collection on the market. They will be the first grower to distribute this collection with the accompanying P.O.S. material.

This Ecuadorian farm grows more than 130 rose varieties in over 130 hectares under greenhouses in the Andes mountains near Quito, Ecuador. Annually, they grow over 90 million roses and next year, the Pride Jane collection of Jan Spek Rozen will be part of this production. “Taking into account the exclusivity of this collection, we decided to plant half a hectare of each variety. For the time being, Royal Flowers will supply the US with 350,000 stems of each variety per year.

"In addition to years of experience growing flowers, Royal Flowers has a lot of experience in promoting flowers in the US too. Therefore, we think, they will be the right grower to put our collection on the market", says Spek.

Future plans
There are a lot of plans in the pipeline at Jan Spek Rozen. First of all, this Dutch rose breeder will continue adding new varieties to the collection as, according to Spek, it is not complete yet. Secondly, when this collection in combination with its matching P.O.S. material proves to be a success, more selected growers can start growing this collection on an exclusive basis. "This means that the grower is eager to use the universal Pride of Jane sleeves, labels and boxes." And thirdly, in addition to offering straight bunches, Jan Spek Rozen is also working on supplying bouquets. "In the future, we would like to create luxurious Pride of Jane® bouquets."

For more information
Jan Spek Rozen
Erik Spek

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