Petal It Forward video promotes the power of giving flowers

Petal It Forward keeps on giving. The Society of American Florists is spreading the message that giving and receiving flowers makes people happy via a new two-minute video showing the emotional responses to the Petal It Forward effort in October. The video is available for floral industry members to share and help spread the good news about flowers.

“This Petal It Forward video showcases the social experiment aspect of giving and receiving flowers,” said Jennifer Sparks, SAF’s vice president of marketing. “It captures the raw emotions of the day — from the early-morning commuters who are too busy to look our way to the magical moments when people realize this flower giveaway is a random act of kindness, to them and by them. It is especially touching to see their smiles and hear how excited they are to have the opportunity to give a bouquet to someone else.”

On October 19, SAF and florists nationwide randomly surprised people on the street with flowers. Lucky recipients received two bouquets — one to keep and one to share. SAF spearheaded the initiative, which garnered industry-wide participation with 262 events in 234 cities in all 50 states.


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