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Joost Roorda, Growfun:

NL: Scented flower pot gaining momentum

Growfun’s new brand, Scentsation, represents something wonderful: pots with all kinds of nice smells. Last year, the company presented the idea for the first time, but this year the idea really seems to be picking up, especially after the FloraHolland Trade Fair earlier this month. "Then we only had some prototypes. Now there are pots in stock in more fragrances and in a nice gift concept. And the interest in the concept is huge", says Joost Roorda of Growfun, a company specializing in the production of all sorts of plastic products and concepts for the ornamentals sector.

At the trade show new scents like cinnamon, vanilla, banana and sweet blossom were presented in a new gift concept and visitors who followed their noses must have seen the pots. The new concept consists of a pot-plant combination created in collaboration with the growers, packed in a nice cardboard take-away pack. Really something for, say, a Mother's Day.

The company prefers to keep the production process to itself: these are the proverbial 'tricks of the trade'. However, Joost would like to emphasize that it isn’t easy to generate a good product and particularly to get the smells right. "The necessary tests preceded it. You don’t just get a new scent. It isn’t easy to find the right recipe and to ensure that, for example, the scent doesn’t disappear tomorrow. And we’ve built a nice concept around it that also isn’t easily copied." Still, Growfun has had the name and the production process registered to protect the concept as well as possible.

Some examples (from left to right): coffee with coffee plant, cinnamon with dendrobium orchid, Sweet Blossom with French geranium and banana with banana plant.

Storming the market
As mentioned, things now seem to be gaining momentum. New scents were added and a greater interest from the market has been noted. "Exporters are also picking up on it. Our first major customer was Bakker Hillegom. That is a great client to have, because thanks to them the scent pots are being widely distributed. And we believe there is great potential in the gift segment, especially in the home product category of candles and other scented products."

The aromatic substances used are also used in the food industry, are safe for humans and the environment and do not affect the growth and bloom of the plants.

For more information:
Joost Roorda
Postbus 555
3760 AN Soest
Tel: +31 (0) 15 257 4405
Fax: +31 (0) 15 257 4406
E: [email protected]
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