UK: launches rainbow flower subscription service

In time for Christmas, is launching its quirky rainbow-coloured flower subscription. The blooms are real flowers infused with the colours of the rainbow. The first flower delivery contains 20 rainbow roses and is followed by single-variety rainbow blooms such as rainbow lilies, rainbow chrysanthemums, rainbow tulips and others novelties.

Customers can choose whether they want a standard flower subscription box or a slimline version that fits through the standard UK letterbox. gets its flowers directly from the Dutch flower farm and sends them by post from the Netherlands. The flowers are ‘put to sleep’ during transport and, amazingly, are nevertheless beautiful and vibrant on arrival - and stay so for at least another 5 days, most even longer!

Julia Heidstra,’s Chief Executive says: ‘Rainbow flowers are a statement of their own and a monthly subscription of rainbow blooms make an ideal gift for men and women who love extravagance and novelty.

For more information
Email: /


Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber