Dutch rose grower Porta Nova has purchased 20 ha of land in Waddinxveen, the Netherlands. Half of the plot is undeveloped and is part of the greenhouse area called Glasparel+. The other half houses pot plant nursery Sjaloom.
Last month Sjaloom mentioned that they already had been taken over and that they will close their business activities over the course of the next year. The company will deliver the land fallow. Why the greenhouse has to be dismantled is unclear. Commercial director Stefan van Vuuren indicates that there are detailed plans, but that several peripheral issues are not clear. “The 20 ha greenhouse will not be built in one phase. We want to expand our rose farm. The land is intended for that purpose. In the coming period we will find out how to proceed with the expansion.”
The total area of roses in the Netherlands has been shrinking for years now due to the fierce competition from Africa. It is difficult to compete on cost price, labour and energy prices. Nevertheless, Porta Nova has enough faith in the future of a large Dutch rose farm. “It needs to happen in the Netherlands”, said Stefan earlier in an article in the Dutch Financial Times. In this article, the grower indicated that he is able to benefit from the stable logistical and political climate in the Netherlands, and believes in the strategy of offering one high quality product from a single location.
For more information:
Porta Nova
Abr. Kroesweg 44
2742 KX Waddinxveen
T: +31 (0)79 593 3817
F: +31 (0)79 593 3813
E: sales@portanova.nl
www.portanova.nl
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