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Seducing the consumer with a scented label
Photo credits: Floramedia
For trees or plants
A fragrance label can be an ideal application for plants or trees which don’t yet bear flowers or fruit. For example, a rosebush that is not in bloom or a fruit tree that hasn’t developed fruits. So not only can you have beautiful product images on your labels, you can now also have a smell to reinforce the unique selling point of the plant. It is a way to help the customer imagine the future benefits of product.
How does it work
By rubbing on the part of the label where the fragrance is located, the scent will be activated. This aroma is added as an extra print run and also provides a strong, durable protective coating. The aroma coating won’t affect the design of the label, so it will retain its magnificent appearance.
Researchers at The University of Nijmegen, in the Netherlands, have discovered that fragrances have a significant impact on the regions of the brain associated with memory. Indeed, scents evoke memories and memories invoke emotion – from a wonderful holiday to a beautiful garden. By associating the product with this pleasurable memory, the buyer is more likely to commit to the purchase.
The label will give off the aroma for a long time, so it doesn’t disappear after the first touch. Some of the scents we offer include: strawberry, rose, cherry and orange blossom.
Floramedia is producer of these fragrance labels and obviously wants to look with you at the possible application of this product. For more information, Click here.
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