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US: Florist teams with flower farm to create ethical arrangements

When Juliana Varkonyi and her mother Mary Ibanez decided to open a flower shop, they knew they wanted it to reflect a sense of community and respect for the environment.

That’s why they decided to open Desert Modern Florals in Downtown El Paso and then partner with Calhoun Flower Farms based in southern New Mexico.
Desert Modern Florals and Calhoun Flower Farms

The shop is in the center of the Cortez Building downtown, across the street from the newly renovated San Jacinto Plaza. Ibanez said they chose the downtown location because of the revitalization that is going on right now. She wanted the business to be part of the emerging community.

To ensure that the flowers they use are locally grown and 100 percent sustainable, Desert Modern Florals chose Calhoun Flower Farms as a supplier.

Located just south of Vado, NM, in the Mesilla Valley, the family-run farm, which follows ethical, sustainability practices has a commitment to being ecologically sound in its growing and sourcing of flowers, said co-owner Susannah Calhoun.

Read more at Borderzine
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