Lucas Vos talks sustainability in new vlog

In his latest vlog, Lucas Vos, CEO of Royal FloraHolland, brings you up to date about a range of matters, from trade fair to the regional meetings, from The New Auctioning to the financial results for 2016.

Topics covered in this vlog:
  • Sustainability
  • Financial results for 2016
  • The New Auctioning meetings
  • Regional meetings
  • Results of interactive sessions on Cooperative 2020
  • Trade Fair Aalsmeer
Sustainability on the agenda
Lucas Vos proposes sustainability as an important topic for 2017. He is referring to three different levels of sustainability:
  1. Within Royal FloraHolland
  2. Flowers and plants produced without damaging nature
  3. Making the entire horticultural sector more sustainable
Royal FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for our Members'. This motto of the Royal FloraHolland cooperative reflects its vision for the horticultural sector in 2020. Two main aims will have been achieved by 2020: better margins for members and their buyers, and more consumers spending more on flowers and plants.

Source: Royal FloraHolland

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