How buying power results in good tulip prices

The question whether well-priced flowers can be of good quality always comes up. Fact is, the cost price of a flower is determined by the market and/or the number of links in the buying chain. Ben van Zanten Tulips come straight from a grower collective. The grower in question, Lambs flowers ltd. determined a price for which they would sell their tulips. They provided a good price, and that has nothing to do with the quality in this case, according to Florismart.

The tulips are treated with Chrysal BVB++, which is a care product that is used during the growing process to make the stems strong and more solid; preventing the tulips from getting droopy after a few days.

United buying power on the rise
The Florismart platform unites the buying power of customers. This enables them to order from multiple suppliers at the same time. As the number of customers grows, the united buying power goes up, which creates leverage. The price determination is once again an interactive process. Florist and supplier decide, based on one another’s actions at what price they want to buy or sell something.

For more information:
Tel: +442033184820

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber