UK: Plant of the Moment continues into 2017

The Horticultural Trades Association’s (HTA) monthly plant promotion - ‘Plant of the Moment’ continues into 2017.



The consumer campaign was designed to run for two years from January 2016 to December 2017. Month by month this promotional plant calendar highlights planting ideas as well as plants at their best to help customers create gardens that are full of colour and interest throughout the year.
  • January - Create a winter wonderland
  • February - Camellias for early colour
  • March - Spring has sprung with perfect primulas
  • April - The magic of maples
  • May - Thyme for herbs
  • June - Colourful clematis collection
  • July - Bring in the butterflies
  • August - Get creative with ornamental grasses
  • September - Fashionably late perennials
  • October - In search of ‘berried’ treasure
  • November - A celebration of colourful cornus
  • December - Festive favourites
The HTA worked with gardening consultant and journalist Adam Pasco to produce this themed calendar which was also agreed upon by UK growers and retailers.

The top four plants for January winter flowers include:
  • Witch Hazel (Hamamelis varieties)
  • Oregon Grape (Mahonia varieties)
  • Winter Flowering Viburnum (Viburnum x bodnantense)
  • Christmas Rose (Helleborus niger)
For more information:
www.hta.org.uk/plantofthemoment

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