The main goal of Florsani in 2017:

"Ecuador: "Contribute to every part of the system”"

"2016 has been a good year", says Gonzalo Garcia, CEO of Ecuadorian summer flower farm Florsani. "We work by accepting every challenge guided by our four logo petals: To self-improve, to lead by example, to evolve and to contribute to every part of the system. By doing this we have reach our goals of the year."

Cristina Garcia (Sales Director) and Belen Garcia, (Sales) at the FlowersExpo Moscow 2016 in Russia.

According to Garcia, the demand for summer flowers in 2016 was very similar to the demand in 2015. "There were months where we reach our selling goals and others where we didn’t reach them which made the demand (globally speaking) very similar to last year", he says. And regarding prices, this year we had some adjustments that were worked together with our strategic partners (friends/clients)."

All varieties were well in demand and, according to Garcia, there was no variety that stood more than the others. "But if we have to choose one, it would be the Xlence Gypsophila."

"The next year will be filled of hard work guided by the logo’s petals which embody a way of life for the company and the people who work with us. By cultivating, truly following all of them and incorporating them into our work, we get closer to becoming a better version of ourselves. Our main goal this year is to work even more in the petal “Compartir” which is: “to contribute to every part of the system”. By sharing, you allow others to grow with you and that is key to the development of any company, industry or society."

For more information
Facebook page: Florsani

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber