"NL: "Consumer better than industry at judging flowers"
Bert Middelkoop
This year, the event is held for the fourth time. What started out as a meeting for the rose industry, has grown into something much bigger: in addition to the ROOOZ Contest (won by Interplant Roses' Honolulu last year), the show is open to various audiences at different moments (the industry, retail and florist, and finally the consumer). Lectures are given, there are floral design competitions, and there's room for some horticulture nostalgia.
The novelties, ready to be judged
An overview of the entries from participating growers
Arjan Levarht, of the Levarht family company, is a major player in global fruit and vegetable trade. He was invited by ROOOZ to talk to the retailers present about how they operate in the fruit and veg world. His main advice: make the chain as short as possible.
A bit of nostalgia: auctioneer Koos Buis shows how things used to be
For more information about ROOOZ - Sunday is the last day of the event - see the website.