NL: Arend Roses reintroduces Talea+ and Prima Donna+

Under the name ‘Varieties of Excellence’, Arend Roses reintroduces two large-flowered roses in week 25: Talea + and Prima Donna +. By demand from the trade and appreciation for these quality roses, Arend Roses reintroduces both varieties from breeder Dümmen Orange. From Monday, June 19th, the roses are available at the auction clock of Royal FloraHolland in Aalsmeer. 

Talea +
Rose Talea+ is characterized by the bud with a beautiful big drop, in bloom this large-flowered beauty has a chic hue between cream and champagne. Talea+ is Latin for 'customize', just say haute couture. But then in the form of a stately rose with a naughty touch of salmon pink. With a strong, warm look, Talea+ is a rose for bridal arrangements and modern statement designs. The product code is 23117.

Prima Donna+
Arend Roses is also proud on the reintroduction of Prima Donna+. This charismatic rose is salmon orange and is characterized by its elegant inflorescence. Prima Donna+ has a full bud and deep green leaf that offsets beautifully with the soft pink-orange, which truly is a trendy color. In bouquets and arrangements, Prima Donna+ is the leading lady in which the rose warmly and cheerfully sets the tone and remains fresh and beautiful for a long time. Prima Donna+ has product code 21715.

Promotional activities
In order to promote the novelties, a photo shoot has been conducted in collaboration with Fresh Retail, in which the character of the roses is captured in mood images. The photos are, among others, placed on the website and social media. In addition, Arend Roses, through Flowerlab, participates in the Fleurex fair in the United Kingdom and is making a number of video presentations in collaboration with Flower Factor florist platform.

For more information:
Arend Roses

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