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CAN: Brookdale Treeland Nurseries acquires Valleybrook Gardens Ontario
Valleybrook Gardens will continue to own and operate their location in Abbotsford B.C. All Valleybrook brands for the independent garden centre market will continue to be produced in Ontario under their current license agreement with Valleybrook International Ventures, to ensure consistency and uphold brand recognition for their perennial plant lines, including Heritage Perennials, Jeepers Creepers, Colour Craze and Garden Gladiators.
"We are excited to bring the teams at BTN and Valleybrook together to provide a greater selection of products to a wider range of retailers across Canada and the U.S. We understand and respect the unique relationship that Valleybrook has with each of their customers. We also hope to welcome new customers to BTN as a result of this larger offering. It is important to us that our customers and stakeholders can trust that we will always strive to bring them the very best," explains Jeff Olsen, President and CEO of Brookdale Treeland Nurseries.
"We view this acquisition as collaborative in nature and are certain that shared best practices will result in greater strength across both organizations," Vice President Finance, Joe Abi-Ad adds. "We value the strong reputation that Valleybrook has in the industry and as such will be working to ensure absolute consistency in quality and service. We are pleased to be welcoming their entire management team to Brookdale Treeland Nurseries and look forward to working alongside them."
The Valleybrook Gardens Ontario location will continue to operate under its current name, as a part of the BTN umbrella of companies.
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